Who I am – and how I work
I combine two worlds that are often seen as separate:
Strategic thinking – and personal depth.
As a former senior marketing executive on the corporate side, I know the world of brands, communication, and business goals.
As a trained coach, I now support people who seek clarity – not through tools, but through honest connection with themselves.
For me, both worlds belong together: language, structure, and presence.
You can read more about what shaped me here.
What shaped me
I come from the world of marketing – products, brands, growth, goals.
I led teams, repositioned brands, and helped develop strategies meant to create impact.
What fascinated me? The search for clarity.
At some point, I no longer wanted that clarity just for brands –
but also for people.
I trained, got certified – and broadened my focus.
Today, I don't just support brands. I support people.
What I do today
II work with people who carry a lot – and lose touch with themselves.
With people who want to be seen – but in their own way.
With people who seek clarity – not in the outside world, but within themselves.
I ask questions – until it becomes clear.
I listen – until you start taking yourself seriously again.
And I help you reconnect with what you truly want.
My background
Master’s degree in Business with focus on Marketing & Communication
Certified coach (Dr. Bock Academy – systemic, ZRM®, business focus)
Years of leadership experience in FMCG & branding
Specialized in language, identity, clarity & expression
Certified in digital marketing (AI focus, 2025)
My multicultural background – and time spent in London, Malaysia, and the US – taught me early on that identity is never one-dimensional.
And that real clarity often arises where we can hold multiple perspectives at once.
What matters to me
Depth. Authenticity. Real connection.
And that you truly hear yourself again – not just in thought,
but in presence, language, and life.
A few things I like
IHonest conversations. Good espresso. CrossFit.
Long walks – especially when thoughts need space.
And cooking. Nothing fancy – but always with care.
Want to talk?
If something in my way of working resonates with you – feel free to get in touch.
📩 → Go to contact page